In the mid nineties, 1995 NBA Rookie of the Year Grant Hill told us all to “Obey our Thirst” and drink Sprite. It’s something that Benyam & myself still do to this day. It’s also arguably one of the most recognisable ad campaigns by an NBA player who doesn’t go by the name Michael Jordan.

Now Kyrie Irving, 2012 NBA Rookie of the Year in waiting has put his name to the task of promoting Pepsi Max. Does this synergy both on & off the court mean that their careers are going to both go down the same path? My educated answer is yes.