Although we may not necessarily #believethehype surrounding the Brooklyn Nets team, the hype surrounding the Brooklyn Nets brand is hard to ignore.

Jay-Z recently launched the new Nets arena, but more importantly the new Nets jersey in the coolest way possible….media presentation? No…….. unveiling at a sports store? No………..have Jay-Z wear the new jersey at a rap concert in the new arena? Yes. That pretty much sums up what the Brooklyn Nets are trying to become, they might not be the best, most successful team, but they are sure as hell going a long way to becoming the coolest team in the NBA.

Personally i’m a fan of the new jersey (see what I did there), the Nets jerseys make them look like the hipster/gangster rap version of the San Antonio Spurs

.

Just to make it a little cooler, get Pharrell involved.

I’m also praying that Deron Williams wears three of the biggest gold chains on opening night against the Knicks.

And just for good measure, the Brooklyn Nets cheerleaders also unveiled their uniforms.